Duane Forrester

speaker

918 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Duane Forrester’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How will machine trust signals evolve for content creators next year? · 10 Sep 2025 podcast

And that will give them a sense of are you the right answer in this context?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Does retrieval-based search make traditional keyword research obsolete? · 9 Sep 2025 podcast

Go for it.

I would sell on that.

And here's why.

And that assumes I know how I'm applying my words here.

Okay.

Um, I don't believe traditional keyword research is obsolete.

I believe it's changing its function.

Keywords are great and obviously still utilized for traditional search, okay?

Um, but the concept of query fan out, so the the larger, like if you want to talk to me about camping equipment and you want to talk about a sleeping bag, you're probably gonna want to talk about a pillow, you're probably gonna want to talk about a tent, you're probably gonna want to talk about a ground sheet, all these other anciliary things that are related to it.

So if it's me investing my team's time, I am not telling them go do traditional keyword research, go look up a word and so on.

I am telling them go do topic research, start with these keywords, go broader.

That right there, that is where I'm saying.

So I don't know if that's a buyer or sell.

Am I buying that?

Okay, yeah.

Okay, then I'm selling.

I'm selling this idea.

I'm selling this idea that that it needs to expand.

Yeah, yeah.

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