Duane Forrester
speaker
918 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Duane Forrester’s voice in public audio — every appearance, attributed to the second.
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Appearances
I don't know.
Uh I mean that I can't I can't wrap my head around it, not in a logical sense.
I could understand it's a mistake.
But again, you can like be an editor and fix that.
You can like watch for that, right?
So there are a lot of things that way from a credibility standpoint.
And then there's the other side of it, which is kind of the footprint and the exhaust that you leave in the world.
So um over time.
You are going to have conversations about the graffiti in your neighborhood and about this that's happening down the road and welcoming the new business to the block and doing all these things.
And those kind of build up a social currency around your brand that tell these systems things about your entity that may matter to someone who's asking.
And not because they ask specifically, but because it's the kind of person they are.
And the LLM learns that about them.
That's one of the things about LLMs.
They learn a lot about you.
The more you feed them, the more they get a sense of who you are, the more they bring you things that align with who they think you are.
So you have to think that way as if your company was a person, what kind of footprint do I leave behind?
And what does my exhaust trail look like?
Are people generally happy in my wake?
Or are they generally perturbed in my wake?
Because again, those types of things are signals that the LLMs can actually pick up on today.
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