Duane Forrester

speaker
918 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Duane Forrester’s voice in public audio — every appearance, attributed to the second.

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Appearances

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And who better to maintain that than you?
Because it's in your interest.
So you should do that.
Because I guarantee you at some point there's a bad actor who's going to go out there and try to claim that reference for themselves to try to gain the system.
Because that's what bad actors do.
I think that the trust signals of responsiveness incredibly important.
Because you can imagine people asking these AI systems, I want this product, but I want to buy it from a company who has good customer service.
Okay, well, if your history on responsiveness for reviews is that it takes you six months to reply to even good reviews,
That one signal, that one, one signal is a vector.
And that vector says.
You suck against the query.
So you will immediately be filtered out in favor of somebody who sucks less.
And so on up until someone who is great, who happens to have the product, has it available, same price, and good customer service, whoever makes like whoever hits that trifecta, quadfecta, whatever it is, they will be the answer that's brought back.
You know, if you really want to dive in on the trust things, then police your content, human in the loop on this stuff.
Don't write stuff and put it out there and say, you know, oh, that's good enough.
No, like fact check every single thing.
Be diligent.
Don't make mistakes.
Fix your typos.
How anyone can publish something with a broken link or a typo today is uh it's beyond me.
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