Duncan Hyde

So that sort of stuff could be you if you become a sniper elite.

We shall... Oh, we'll get on to our guests because I see that they've just walked in.

This is going to be a good chat, man.

If you battle with making decisions, this bloke's written a whole book on how you can be better at making decisions because some people just get stuck in the fucking loop of information overload and they over-research and...

Gee, I know my missus is a little bit like that at the moment.

This is me.

Got our next guest smiling away.

That's been like, what's he got himself in for?

You're a bloody author now.

How good is that?

With the book here on the video in front.

How long did it take you to write the book?

Did you procrastinate?

Yes.

And also as well, what you're talking about is a very –

A small amount of people can make a lot of noise, which is what scares brands.

Because then you get the snowball effect.

So this is when Vodafone rebranded to One.

To One New Zealand, yeah.

Yeah, which is for the international listeners, that's one of our telcos over here.