Duncan Hyde

And people fucking hated it.

Was that a reaction or always the plan?

I don't know.

It feels very reactive.

And also, if it was a brand that no one cared about, they wouldn't be saying those things.

So in some ways, it's a pat on the back saying job well done to the marketing team at Vodafone.

Oh, fuck, that's awesome.

That is awesome.

You're one of the best marketers in the world on board for it.

Perfect.

It's so fascinating because I read the book in one night on the couch instead of watching TV, just smashed through.

And it's interesting that you take that out of it because what I take out of it, my brain insulin, because I clearly must do all right in the day to day or the smaller decision making and whatever in my brain must work all right that way.

But what I talk out of it, I was like, man, next time I need to make a big life decision.

this is what I would use to do it and like you would feel really comfortable in the decision you make by the end of it because most people their brains get away on them they think about fucking worst case scenario or cups half empty or what happens if this happens and they you get stuck thinking about all the different options but if you work your way through that say you're thinking about quitting your job buying a franchise business or something like that yeah you would be a hundred percent comfortable with your decision at the end if you followed the process right

Your brain works like Dixie's.

Fuck you, both ADHD.

Whereas I go, that one, and Dixie looks at all, does that.

Doug goes, what's got pineapple in it?

I'll fucking take that.

And then she'll end up going, oh, I'll have what you're having.