Dustin Sims
speaker
586 appearances
1 recordings
1 series
first heard Jul 2026
last heard 7 Jul
Dustin Sims’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
It was a Safeway-owned Vons at the time.
And the same thing was happening there where, you know, this is the mid to late 90s and Walmarts were coming out with grocery stores and Targets were starting to sell groceries.
And so there was major competition.
We were a union.
So employees got paid a lot.
You know, we had to charge a little bit more than these other companies for our groceries.
And so, again, it was all about customer service.
The customer asks you where the oatmeal is, you walk them to the oatmeal.
You don't just tell them it's on aisle five.
There was, I mean, they drilled us on how we communicate with customers as they're coming through the line because I started checking pretty early on rather than just bagging groceries.
There was a protocol for everything and how to take care of these customers.
So it was in my mind from an early time and then it continued when I ran the tent shop.
And so I realized how important that was for a long-term strategy in any company.
Serving the customer has to be the North Star.
If you've got some departments that are worried about their paycheck and some departments that are worried about their titles,
um you know some some employees that are worried about whatever um we all need to be worried about serving the customer and that that allows us to all pull in the same direction um
So I don't know if you remember this, but probably about five, five and a half years ago, I wasn't a dispatch manager for too long at the time.
You said, Dustin, tell me what the best dispatcher looks like.
What's the profile?
And I said, Tommy, I just need somebody who gives a shit.
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