Eitan Koter
speaker
233 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Eitan Koter’s voice in public audio — every appearance, attributed to the second.
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Appearances
Then all the audience that show up to these to this event, do you have like really high intent purchases and shoppers that
That are just there to listen and to to make a purchase.
And some we saw like
Conversion rates skyrocket rocketing to like forty and fifty percent in some of those shows.
Well, we know the industry average on e-commerce is
Probably two percent, right?
On
On conversion rates and maybe on Amazon it's eight percent.
But if you do a live event and you do it right, with the right host, discounts, FOMO effect, you'll market also during the event.
And you you encourage your list your viewers to share the event and you give them a commission if someone from their network is is purchasing.
This is what we we're enabling in our platform.
So creating this affiliation.
And also once the event's finished, you re we record the event and we see that a lot of the sales are happening post the event.
If everything is done right, you can hit you can 10x at least your conversion rate.
That's on the live shop.
On shoppable videos, what we found is that
It's very, very powerful to because we like on the product page where you're checking out, there is a lot of hesitation, and we know that card abandonment is very, very high, right?
But because we have video, like we are we can see that someone is hesitant or is not clicking that final purchase, like by now, right?
So we just float a video player or we upload a
Uh instantly a video that from some someone like a UGC or some video uh review of the product that encourages this purchase.
Showing 201–220 of 233 · page 11 of 12
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