Eitan Koter
speaker
233 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Eitan Koter’s voice in public audio — every appearance, attributed to the second.
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Appearances
We make, by the way, through our platform, just implementing our code in the back end of their website.
All those videos will be automatically deployed on those product pages and will enrich the product pages with a lot of videos that are encouraging people.
People just to take that final step to click the checkout button, right?
So when this is we saw we have data, we have KPIs.
It's better in some industry, less in others.
We know that video, we have a lot of let's say video representations, like we can put a cow cell of videos, create like a big hero banner of video with you know big big video like capturing your entire screen.
We always tell
customers to experiment to see what's working and what's not because they are not best practices.
We work with two companies in this can just competing with one another with the same product, targeting in the same consumers, and completely different things are working for them because customer sentiment and emotional connections to the brand are completely different, right?
It's all about experimentation, provide all these tools, aggregate information, get all these insights through analytics.
And just update and quickly change things to improve conversion.
And so we can improve dramatically.
Sometimes double digit imp uh percentage percentile uh increase in conversion rates, reducing cart abandonment and other came important KPIs like that.
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