Eitan Koter
speaker
233 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Eitan Koter’s voice in public audio — every appearance, attributed to the second.
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Appearances
And just create text to video, right?
Now this works for some of the use cases.
It doesn't work for all the use cases because the new generation of shoppers that call them Gen Zs, right?
And probably millennials.
They are all about authenticity, right?
And trying to differentiate yourself as a brand.
They can spot in like less than a second that is it you or someone else, if it's a bot or if it's a robot.
I mean, and they will just swipe up and ignore you, right?
So, yes, we see a massive growth of usage of AI to streamline a uh video creation and video processing and video.
Video production, even, but on the other hand, we understand that we are social creatures and we know that authenticity wins and founder-led content and employee generated content is very powerful.
People want to learn about the brands from the from the inside out, build relationships with the major key stakeholders, and then they are more open to accept any proposal.
from the brand for from the from the companies themselves.
Yeah, so because of the multiple communities that any company is trying to attract, it's getting more and more complicated to create expertise in each one of those communities.
And like you can have a Twitch community and a YouTube and an Instagram and a TikTok, and it's getting very, very complex.
On the other hand, there is a lot of discussions around holistic marketing, right?
Trying to capture maybe omnichannel or multi-channel into some kind of an attribution.
mechanisms and trying to understand journeys in a better way and getting all these insights and here again AI can help a lot with a lot of these insights and understanding of what's happening and what's not, right?
But as a first and foremost, I also I encourage companies out there to use video because this is one of the only places where organically you can create a breakthrough.
Okay, without spending you know a like 40% of your revenues on on ads, that this is the the great scenario that you are able to succeed, right?
Most not most, a lot of businesses today the
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