Eitan Koter
speaker
233 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Eitan Koter’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Spending a lot on advertising and still they don't see the results, right?
So video is one of these ways that you can still through the this push of uh short form video by and live shopping by all the platforms, giving you the ability to scale very, very fast and they favor videos in their algorithms.
But it's important to understand that don't push products always, okay?
Build a relationship first and then
Uh have the opportunity to propose something.
So if we just break the marketing funnel to three stages like awareness, consideration, and decision, it's important during this awareness stage, or maybe you're launching a new product, you're launching a new business, right?
During awareness, just provide educational content, provide value, market information, just a variety of checklists.
Don't talk about your product, just provide information, give value and build build
Build audience that are waiting for your type of information.
They are not ready to be promoted by a product.
They don't know you yet.
And this is one of the things that I say that marketing is moving from one to many for to one to one.
And video helps a lot with that.
On the consideration, let's say they are evaluating few options, don't be afraid to provide comparisons with your competition.
Remember, remember, Jordan, that those versus blogs were produced by the affiliates, right?
Not by the providers themselves.
Now you see the providers, the whether the software company.
the you know the brands or any company, they are they are creating the list and Google likes it a lot and it's improving ranking and SEO for sure.
Don't be afraid to provide information about your competition because anyone who listens to you or watch you, they know about your competition already.
And for them, if you provide that information, you're not being afraid, you're providing again value, save them a lot of time, and it's very, very powerful, okay, although counterintuitive.
Showing 101–120 of 233 · page 6 of 12
← Previous
Next →