Eric Hoover
speaker
290 appearances
2 recordings
1 series
first heard Jan 2025
last heard Mar 2025
Eric Hoover’s voice in public audio — every appearance, attributed to the second.
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Appearances
There's certain things, I mean, if you're putting in, you know, keywords for guidance, you might want to add in
the monthly search volume for those terms if it's useful for what you're trying to output.
There are certain practices I've seen.
I haven't done these for brands yet currently.
Um again, it's sort of a weird area.
It's a bit of you know, w we have our governance, but AI is still v a bit of the Wild West going on out there.
One thing that I have seen put into practice, and I've liked I'd like to do it some more myself, is the use of doing basically content audits or competitive audits with AI and taking much more sort of proprietary, I mean not proprietary data, but data that might be a little sensitive that we would share for our brands.
But looking at, say, you know, feeding Google's quality guidance into into an AI.
a website that you're a competitor for and saying, Okay, how do how can I get my site or my topics to rank better than this site that currently ranks in expositions for for this category or these keywords based on these quality guidelines.
So stuff like that I've seen again, I I haven't done it no one at Jellyfish has done it personally.
I haven't done it personally, but those are areas that I think are worth exploring.
Once the sort of governance of it all gets a little more intact, but as of this point, I haven't done it personally.
Oh yeah, absolutely.
And there are some brands that are very open to us, you know, kind of going deeper with this.
So I I've worked on a brand recently, I won't say its name, but it allowed us pretty
wide access to utilizing a language model that the team at the company I work at, they built a language model internally and we utilized it to optimize the organic product feed for this brand.
So again, teaching the AI everything from all the different product variants, from like sizing to color to whether it's for all whether it's a
gender neutral or for men or for women or for children.
Feeding all that information, feeding tons, thousands upon thousands of keyword, keyword data into the tool.
And from that, it output product titles, product descriptions for I think it ended up being around 12,000 different products and variants.
Showing 221–240 of 290 · page 12 of 15
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