Scaling SEO Deliverables With AI
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
25 min
3 speakers
4 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of this episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name's Tyson from previsible.io, and today we're going to be discussing unlocking SEO growth through AI. Joining me today is Eric Hoover, who's the director of SEO at Jellyfish. Jellyfish is a global advertising agency with over a hundred SEOs stationed across the globe working on earned media, SEO, content, and PR for brands like. Deckers, Nike and L'Oreal and LG. So with that, here's my conversation with Eric Hoover, Director of SEO Jellyfish. Eric, welcome to the podcast.
Hey, happy to be here. Thank you for having me on.
No, uh of course it's been a hot topic, AI. Um we went through it felt like last year, you know, almost every episode. It was, you know, talking about it in one one lens or another. But of course it's something we can't be ignoring. There's just countless applications and workflows through it. But this conversation, we're really kind of focusing in on scaling. And so maybe to set the stage, and I always like to do this at the beginning of the conversation, but just set the stage for the listeners. What do you what do you mean by scaling in this sense? And why are these tools so inherently well positioned? for the challenge of scale.
Yeah, so there's something I've been sort of angling it to when I talk to clients about like using AI and and I've been sort of viewing it as it's like a having a new member on the team. It's someone who can give kind of a fresh look at what we're at the landscape, where the clients live within that landscape and competitors. So using it as a as a tool to sort of to to speed up that process in the sense. So whether that's utilizing something as sort of newer like ChatGPT or even there's plenty of tools like SEMrush has AI components to it now, SEO Clarity has AI components to it, to really sort of take a a a look at that. wide landscape within moments as opposed to hours upon hours of initial research.
So it's similar to to traditional keyword research in a sense, where you would have your your seed keywords, you'd pump them into whatever tool you're using, whether it's keyword planner, what have you, Sumrush again, and just Trying to build that web, build that universe out from there. But with certain components, certain tools that use AI to enhance that, it pulls all of those areas in much, much quicker. And it makes it more strategic and conversational for the teams, where as opposed to just diving in so deeply on their own, they have that sort of backup, that way, that conversation. Conversational way that you can speak to AI, where you can literally, like a chat GPT, ask a question like, you know, can you expand upon?
Um an example I used recently was Persian cats. I'm a bit of a cat obsessed person. So it starts off with, you know, give me a bunch of categories around Persian cats, and it's about, you know. different types of Persian cats, what to feed them, how they act, h how they're different from from your typical domestic, so on and so forth. And from there we can take all of that, each category and ask the AI to dive deeper and deeper into those categories and build out more recommendations, more ideas around keywords, content, etcetera. So that's kind of like the strategic Look at it. From a tactical standpoint, it's become very commonplace for many of us SEOs. I'm not confirming nor denying SEOs on my team or other teams outside of Jellyfish are doing this.
But when it comes to things like building out a content brief or building out some sort of initial audit of a website, pumping that information into an AI and having it replicate what you
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