Eric Hoover

speaker

290 appearances 2 recordings 1 series first heard Jan 2025 last heard Mar 2025

Eric Hoover’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Scaling SEO Deliverables With AI · 23 Jan 2025 podcast

We ended up publishing it, testing, uh, and the AI enhanced ones compared to or the AI enhanced with

Human editing.

product titles and descriptions ended up performing better than the traditional just human written ones.

Something like 25% better from as far as conversions and and revenue.

So it was a really great win.

And with that, we because of that trust that we were able to take that data that again might not sound very sensitive, but you know, brands can

you know, especially when it comes to AI, they want to be careful about what they're putting out there.

So they put a lot of trust in us to produce this test.

We didn't know if it would go well and ended up uh succeeding, thankfully.

Yeah, I think the the the biggest one I want to test was definitely the ability to basically teach a language model to assist you with the with a competitive audit.

I think that alone will I think the overall use of AI for SEO and content strategy is freeing up our time.

Freeing up our time to actually take

all of that initial analysis and dive in and be more creative with our output.

Um, you know, come up with stronger recommendations quicker.

And I think using

a language model to dive deeper into a website, whether it's your own website looking for gaps or a competitor's website, I think that alone is something that will be very valuable.

Because as a as SEOs, I think we're naturally inquisitive.

But I've seen, and maybe this is because I worked primarily at agencies over my career, diving into so much data over so much time, you can tend to get a little burnt out.

And sometimes you don't see as the expression

goes the force through the trees.

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