Eric Hoover
speaker
290 appearances
2 recordings
1 series
first heard Jan 2025
last heard Mar 2025
Eric Hoover’s voice in public audio — every appearance, attributed to the second.
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When we initially started this, we would essentially take existing templates that we had and start feeding those into the tools themselves.
So it's sort of
of strange, you have to it's not something where, and I stress this with my team as well.
You know, AI is it's here.
We need to learn to use it, I think, for our careers alone, let alone the um the sort of outputs that we'll get from it and the assistance we'll get from it.
Um and I also sort of joke, but sort of
realistically so it doesn't quote unquote take our jobs.
Um, but you have to know how to do the thing before you can have AI do the thing for you, if that makes sense.
So when it comes to like a content brief, say we have a hair and skincare brand, and then we work on a similar brand, some other form of of self care or health brand.
We might take the existing hair and skincare brand templates and feed those in
into the AI and then say, okay, replicate this for me.
We need a
these X amount of content briefs, but instead of talking about, you know, conditioners for thinning hair, we're gonna talk about
how to best exercise for summer summer's coming up, let's get summer bodies going.
Uh that's sort of a not a one-to-one comparison, but just having that knowledge the SEOs and content folks have of building those templates out, those need to be set in place first.
And then they need to teach the AI those initial steps before it can continue to learn
by analyzing that and just producing outputs over and over again until it gets to a point where it's going to be able to we're going to be able to go into it and say, Hey, I need a content brief for best men's aftershave and pop in a couple of keywords and then boom, there's your there's your content brief ready for SEO review.
Yeah, so there's still I mean, obviously it still needs to be QA'd.
I think there is a point where it really depends.
It depends on a lot of things.
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