Eric Hoover
speaker
290 appearances
2 recordings
1 series
first heard Jan 2025
last heard Mar 2025
Eric Hoover’s voice in public audio — every appearance, attributed to the second.
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Appearances
Conversational way that you can speak to AI, where you can literally, like a chat GPT, ask a question like, you know, can you expand upon?
Um an example I used recently was Persian cats.
I'm a bit of a cat obsessed person.
So it starts off with, you know, give me a bunch of categories around Persian cats, and it's about, you know.
different types of Persian cats, what to feed them, how they act, h how they're different from from your typical domestic, so on and so forth.
And from there we can take all of that, each category and ask the AI to dive deeper and deeper into those categories and build out more recommendations, more ideas around keywords, content, etcetera.
So that's kind of like the strategic
Look at it.
From a tactical standpoint, it's become very commonplace for many of us SEOs.
I'm not confirming nor denying SEOs on my team or other teams outside of Jellyfish are doing this.
But when it comes to things like building out a content brief or building out some sort of initial audit of a website, pumping that information into an AI and having it replicate what you
need over and over again very quickly and succinctly, and then having the team take it back and update it from there versus starting from complete scratch.
So in a sense we're using it to set ourselves up, whether it's that sort of strategic view of a landscape, or we just need to build
you know, fifty content briefs in a short amount of time as a starting point, um, as a template, and then taking it from there and and and making sh making sure that the SEOs, the human SEOs on the team
are also taking a look and QAing and and so on and so forth because especially in the early days of AI, we got some very interesting and way off results doing some of these tactics.
But between the advancements in AI and just having our own sort of language models learning over and over for the brands that we work on and the um
categories that they live in, having a better understanding of where to start with those as well.
Yeah, so with any tool that's learning, there's going to be a bit of that learning curve.
It's going to take time for it to understand exactly what you need.
So when it comes to something, I'll use the content briefs again for an example.
Showing 141–160 of 290 · page 8 of 15
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