Eve Rodsky

So what happens if you don't have accountability and trust?

The opposite of trust is control.

And then we start sliding to I'm handling all the mental load and you could maybe help me go get the balloons.

But then your partner loses psychological safety because they're bringing home like Marvel balloons and your child has a mermaid-themed party.

And you're like, what am I going to do with these Iron Man balloons?

So it's these small accountability and trust erosions that were leading to the biggest problems.

And that's why Fair Play was able to provide a solution to solve those.

Does it impact sex life, attraction?

It does.

And not only that, we just did our first big study, Nicole, to show that Fair Play Yay does work.

And we did it with USC and we got money from a

big healthcare company because they're looking at how the mental load affects women's physical health, which spoiler alert, it does.

But what we found was that the more cards, so fair play, just the spoiler alert was that the spreadsheet and the system became a metaphor of playing a deck of cards.

So like there were that hundred tabs on this Excel sheet, there's now a hundred cards.

And you deal the cards for full CPE.

Doesn't mean you have to hold it forever, but if you're holding a card, I want you to own it.

So I want you to own the grocery list.

I want you to come home with everything you think the person needs by getting planning, by asking their partner.

And then when it comes home, if you're bringing home Spicy Dijon,

You carry through your mistake, right?