Gary Brecka

Yeah.

You know, when we started the Ultimate Human Platform, we started this media platform with the sole intention to give without the expectation of receipt.

And the reason why I did that was because I wanted to remove all of those initial expectations that would create this systemic and repeated failures.

Like, oh, we didn't get enough affiliate links, or we didn't put things behind a paywall, or grow the Instagram account as fast as we thought.

And just took all that pressure off and said,

we just need to create the most intentional, authentic information and give it for, for free.

And if we've accomplished that, we've succeeded.

Yeah.

So that's how I'll define the success of the business.

And what it allowed us to do is like put all of the effort into the message.

And, you know, since then we've monetized it for sure, but, um, put all of the, the, um,

intention into the messaging and not into all of those things that create all of those landmines for failure.

And when we got to tens of millions and then hundreds of millions of views and I saw the adoption rate and likes and shares and forwards and comments, I realized that we'd done it right.

And I was trying to set up the media platform to not fail.

yeah um by removing a lot of those um expectations but so for entrepreneurs um because having a relationship with your business is like having a relationship with your spouse yeah um and and i think a lot of people need to prepare for that you know

I started a company with my spouse when we were dating.

Then we got engaged and we got married.

And if anybody tells you that you can start a company with your significant other and separate business from pleasure, that is the biggest lie probably ever told.

Kudos to you.

Oh, dude.