Greg Gifford
speaker
130 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Greg Gifford’s voice in public audio — every appearance, attributed to the second.
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Oh yeah, it's a really kind of completely different thing.
And most people really think that when you're doing local SEO, you're just doing regular SEO and then you add on Google Business Profile stuff.
And that's really not the case.
It's a completely separate algorithm.
And even though yeah, links worry on both sides or links are important on both sides and content's important on both sides, the algorithm evaluates
the the overlapping areas differently.
So if you're coming from you've learned link building or just done some reading or some watching of videos or listening to podcasts of link building and then you get into local, you almost have to unlearn what you learn because it doesn't really work the same.
It's a much smaller scale because small business websites typically don't have a lot of
Of SEO going on.
And, you know, you've got domain authority, which is a BS metric that Moz invented years and years and years ago.
And every single link tool out there has some equivalent to domain authority or page authority or trust flow or whatever the various names are.
And those tools actually tell you to avoid the links that you really want to be getting in local, because most of the time the links that you want to get in local.
Are links from local businesses and local websites, which, like I just said, aren't really doing SEO, which means they don't have a lot of perceived domain authority, which means when you check these really valuable links that are actually the ones you want to get in these link tools, the link tools are like, oh no, those are spammy links.
You don't want to get them because they look low authority.
So you got to unlearn that.
We don't care if it's a no-follow link, the local algorithm still gives
wait to no follow links.
And it's really more about personal connections in reality than it is about digital PR and doing all the other stuff.
So it's it's a whole different take on link building.
No, that stuff still matters.
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