Greg Gifford

speaker
130 appearances 1 recordings 1 series first heard Dec 2024 last heard Dec 2024

Greg Gifford’s voice in public audio — every appearance, attributed to the second.

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I hate to give this the standard it depends answer, but it really kind of depends.
I mean, is it more bang for your buck?
Not really.
I mean, content is still the most important thing out there.
And your Google Business profile is ridiculously important in local, but more bang for your buck?
Not really.
But also, yes, because in local, because like I mentioned a minute ago, it's a lot smaller.
Smaller scale.
We don't have these sites with hundreds of thousands of pages.
Most small business websites have fewer than 100 pages and they're not really doing SEO.
So sometimes all it takes is one link pointed to a page to jump that page up to the top of page one for search results.
So I guess you could kind of say it's more bang for the buck because you can get one link and have a drastic improvement, where a lot of times in traditional with these massive sites with really
heavy competition, a single link's not going to move the needle, but it really could in local.
Yeah.
You know, if I've got
I I've got a bi-monthly podcast and kind of a running joke around kind of weird local SEO scenarios is that I if I had a underwater basket weaving studio in Dallas, it's the only one.
There's not a whole lot of competition.
So even though I'm in a crowded market of Dallas, I'm gonna have a really wide radius of visibility because there's just nothing else out there to compete with me.
And when I'm doing link building or when I'm doing content or anything, I could target a massively wide
Range because there is no competition.
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