Greg Gifford
speaker
130 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Greg Gifford’s voice in public audio — every appearance, attributed to the second.
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Appearances
So when you're optimizing your digital footprint, whether it's content or your GBP or your reviews or links, you're trying to
Optimize your pattern so that your pattern looks more attractive to Google so that you're gonna show up more often in searches.
So remember the pattern aspect.
If all of your links skew too far to one direction, that doesn't look natural.
Or if all of your anchor text is the exact same thing, it doesn't look natural.
Or if you only use one particular tactic, a lot of people like to use sponsorship link building because super easy.
Easy to go throw a hundred bucks at a sponsorship and get a link.
But if that's all you're doing, doesn't look natural.
So you want to make sure that as you're trying to acquire some of these valuable local links, that you use kind of a smattering of different tactics so that you don't skew too far in one direction and look like you're just trying to manipulate.
That's such good advice
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