Hala Taha

I noticed that you also invest in a lot of influencers.

I noticed that you also invest in a lot of influencers.

So you've partnered with Jay Shetty.

So you've partnered with Jay Shetty.

You've got, I think, Willow, her name is the model.

You've got, I think, Willow, her name is the model.

So what is it about influencers that make you excited?

So what is it about influencers that make you excited?

Yap gang, I've been running my own business for almost six years now.

Hey, young and profiters.

It is that time of the year where we start doing all the holiday things like making lists and buying gifts for everyone else.

And back when I was just getting started, I thought brand identity was just your logos, your colors, or your social media presence.

But let me stop you right there.

It is the season for gift giving, but that doesn't mean you should forget about yourself.

But once I actually got into it, I realized it's also the stuff that nobody sees.

Black Friday, Cyber Monday sales are around the corner and Merit Beauty is giving you early access to their only sale of the year.

The operating agreements, which are so important.

The compliance docs.

The boring but important things that keeps your business legit and legal.

Merit is my go-to minimalist beauty brand for a routine that actually simplifies my life.