Hala Taha

And she talks about generous authority of hosting and just the job of a host and how important that is.

And I think so often we get to about 10 or 20 percent of what that role actually is.

And I think the coolest events that I have found on the platform and otherwise have been experiences where the host, the creator, is thinking from beginning to end about the experience of the guest or the fan or the participant.

And drawing them in in a way that is going to take them through the arc of story or them through the arc of learning or them through the magic of connection.

And they have that idea in their head through the eyes of their customer from beginning, especially to end.

And I love, I love Priya so much because she like kind of harps on this thing that I'm not great at, which is a great ending.

Like, I know how to begin a talk, a speech, an event, a party, a dinner.

I know exactly how I want to give that opening toast or connection.

And I'm terrible at how do you tie it in a bow?

Like, how do you create that magical end that everybody, because that's the last thing that people remember.

That's what they remember, yeah.

That's what they'll remember.

So, I mean, there have been these, I mean, the best part about Eventbrite is that because we didn't predetermine

what kind of event should use Eventbrite.

Every single day, we were seeing incredible concepts and formats that we'd never even thought of.

And in that way, we were able, we are able to be sort of micro trend forecasters of what's coming up.

And I think, you know, recently,

I think book talk has like given way to just these incredibly immersive events around genres like romanticism, you know, and like how you create these like fully immersive experiences around one book series that just sort of grows and lives on and on and on.

And it's not your typical book talk.

You know, it's not going to, I love a good book talk, so, you know, and a local bookshop, but it's like more so actually bringing people into the full 360 view of an author's mind around a story that they created and how the fans of that can become a part in the story.