Holly Enneking
speaker
341 appearances
1 recordings
1 series
first heard May 2026
last heard 18 May
Holly Enneking’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
yeah absolutely i would say like for me content and seo are table stakes like you have to have those two things dialed in and you have to really make them core to your strategy going forward i worked at a business called lev which was a salesforce consultancy um that works especially specifically in salesforce marketing cloud and
Content was the crux of how we went to market.
Because we were a services business, we were selling the time and talent of a group of people.
And we really wanted to use content as a way to demonstrate the expertise of our team.
So rather than doing a lot of like big brain thought leadership sort of content,
we did a lot of really tactical, like how to sort of information.
Like if you're doing some nitty gritty work in Salesforce marketing cloud, like how are you, um, you know, structuring your emails to be dynamic or using these new tools and features and putting the names of our team members, like the people who are actually the practitioners doing the work,
And that really did a lot for us when it came to building credibility with the marketing teams who were signing on to use this big, expansive platform and needed help.
We wanted them to really trust that our team knew how to walk the walk and not just talk the talk.
And so content was a great way for us to do that.
On the flip side, working at Return Path, which was a big B2B company in the email deliverability space,
content was really sort of the foundation of our go-to-market calendar you know sort of side by side with our product launch timing we had a really dialed in content strategy around like we had some big cornerstone pieces that we launched every year um one a quarter that really sort of everything was built around and so for us what that meant was that
we had these moments that we had developed where we could go to market with deep research or big thought leadership or some sort of brand campaign and everything sort of float around that.
But it really drove our SEO strategy and was really a huge lead driver for us because
we were creating so much content off of these big content pieces that we were able to be answering questions in a valuable way that were driving people into us organically and really filling our funnel.
Like our request to demo was really driven by people seeing our content and learning about email deliverability and coming in to want to learn more and connect with our team.
And so in both of those cases, like everything was really just like driven by content.
And that was the cornerstone that fed everything else that we were doing.
to hear
Absolutely.
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