Holly Enneking

speaker

341 appearances 1 recordings 1 series first heard May 2026 last heard 18 May

Holly Enneking’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Restoring trust in AI-generated marketing content workflows · 18 May 2026 podcast

So Markup AI sits at this really interesting intersection of two realities that marketing teams are feeling and living all of the time, which is that AI has made it so easy to produce content at scale, but it hasn't made that content high quality or trustworthy, what we keep coming back to.

So there's this gap between the generation of the content and the publication of the content that a lot of teams are still trying to fill with this manual review.

And that approach just doesn't really scale.

And so that's where we're leaning in at Markup to help close that gap.

So what we have is these content guardian agents, we call them, that sit inside the workflows that content teams are already using and think you're Google Docs.

I live in Google Docs all day long.

And our agents are scanning, scoring, and helping you rewrite your content against things like your brand voice, the preferred terms that you want to be using, your standards around accuracy or even compliance if you're in a regulated industry.

before anything goes live.

So what's great is that it's not another like tool that you have to, you know, you write it in an LLM and then you paste it into your Google Doc and then you maybe have to go back into something else.

Like, no, we're built right into those workflows and it's, you know, a quality check embedded right into the processes that you have.

And what that means for marketing teams is that you can get back some of that speed that AI has promised us without taking on some of the risk around, you know, not sounding like your brand, saying something you shouldn't be saying.

And then you don't have to choose between this like moving fast and getting it right.

You really have the ability to do both.

And

Yeah, I think what's really, I think, smart about your question is, like, what is the definition of good?

That's one of the things that I think so many teams are struggling with because one person's good is another person's great is another person's terrible.

And I think that's one of the things that a lot of teams are struggling with internally is, you know, setting some of those guidelines around, like, what makes something publish ready?

Like, where is the threshold of where I'm going to feel confident about it?

And, you know, what I think we're seeing more and more is, especially as this landscape is changing right now,

you know, in this like SEO to AEO, GEO shift, like quality really matters in terms of citation.

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