Jack Crivici-Kramer

There's such high intent among the customers strolling at a baby store that this store can actually charge brands rent to get their products in front of those customers.

For example, Rihanna launched her own maternity line a couple years ago, and what did Babyliss do, Jack?

Probably charged Rihanna to get that product in the store.

And glam up the section that highlighted it.

But here's the news, Yetis.

Babyliss is opening their second experiential arena store in New York City, but one little caveat here.

New York City parents are different than LA parents.

Yeah, I can bring the disclosure having been a baby in New York City.

It's a different thing.

I mean, you're lucky if you're in a closet sometimes.

But besties, there is one more key reason babyless business is accelerating, even though the baby population is not.

By the way, Jack, have I told you about my baby bagel idea?

You have not.

It's a little pole on the stroller you can put the bagels on so you can hands-free feed the bagels to your baby.

Pole?

It's like four inches long.

I'm still workshopping this thing, but if someone could get this for the New York store, I'd appreciate it.

Jack, what's the takeaway for our buddies over at BabyList?

The future of stores is Hollywood Studios.

Now, Yetis, if you've seen a TikToker try to sell you a $400 baby carrier, the odds are that it was filmed at the Beverly Hills BabyList store.