Jack Crivici-Kramer

Jack, what's the takeaway for our buddies over at BabyList?

The future of stores is Hollywood Studios.

Now, Yetis, if you've seen a TikToker try to sell you a $400 baby carrier, the odds are that it was filmed at the Beverly Hills BabyList store.

Because the store is designed like a studio, with lighting and staging...

The architect was probably Warner Brothers himself.

And in New York City, they're going even further.

The New York City Baby List has a stage for influencer content creators.

They're even adding a podcast studio so your favorite momfluencer can record a show from Baby List New York.

And when you add it all up, it's like CNN and QVC and Alex Earl had a baby born inside a Target.

Most of Baby List sales are online, and most customers won't visit the New York City or the Beverly Hills locations.

But here's the key.

The rest of the country will see the video shot there in short form video content on their

phones.

So here's the equation.

Small store footprint plus an influencer studio equals nationwide reach.

Besties.

That's why Babyless didn't just build a store.

They built a studio too and are doing half a bill in sales.

For our third and final story, attention shoppers, attention shoppers, it's surge pricing in aisle six.

Yetis, Walmart just won a patent for dynamic pricing and said they're digitizing all the price tags by end of year.