Jake Paul

Yeah, no, correct.

I mean, I went from Vine to then it was YouTube, then Facebook popped off, then Snapchat was the thing.

Me and my brother were the first people making Snapchat stories, like a full content.

Evan Spiegel invites us out asking us like how we like the app, what what.

We changed in Venice and then it went, you know, to all these different platforms, TikTok, Reel.

So it's been however many years, like 14, 15 years of knowing exactly how to talk to the audience and be relatable and grow brands and my own brands from better W.

anti-fund, MVP becoming the biggest boxing company in the last four years.

And so I could do it from a personal side, but I also understand it from a corporate side.

And I think a lot of the times, you know, these companies raise all this money, they have a big balance sheet, they're printing cash.

And

they get really corporate with their messaging and they wanna create like a one, two, three, four million dollar commercial.

And I think oftentimes that doesn't reach the audience.

And so it's actually just,

a lot of times telling them to be more relatable and to, to scale down and to, um, tell their story in a easier to understand way.

And obviously I'm summarizing and it depends on like what the company is, right.

We've helped companies market, you know, towards engineers.

Cause that, you know, there, there may be just an engineering product.

And so it's like, how do we appeal to that side of things?

So each case is, is different.

Um, but,