James Gill

Uh,

Cool.

I mean, I guess one of the unique things is we have a lot of data that we see across the web.

So we have a bit of a site called Global Metrics, which is really cool.

So you can see across the world, like in real time, like how different platforms are performing.

So you can see iOS versus Android, Safari versus Chrome.

And that was just something that came from like a random hack day we did ages ago.

So that's one way we grow.

So there's a part of the site called Global Metrics.

And whenever anyone's writing about how's iOS doing against Android or how's

has Safari compared to other browsers.

People will always reference us in their blog posts.

Journalists will link back to us.

And it helps us build lots of linkbacks and authority around the site and drives new traffic to us every single day.

So that's a pretty cool little thing.

Another thing randomly happened, because we have that insight into the global traffic around the web, we also...

randomly like we we randomly saw that google went down once and did a little blog post about how google's downtime affected traffic something like that it suddenly exploded and ended up getting like we we had a number something like 40 percent drop in traffic when google goes down and journalists took this and just ran with it and i i remember it was a year or two ago now but like

We ended up getting thousands of press mentions from this one.

It was definitely tens of thousands.

It was, yeah, it was like probably...