Jarrett Weathersby
speaker
77 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Jarrett Weathersby’s voice in public audio — every appearance, attributed to the second.
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Definitely.
think with our large platform as far as how we service so many businesses, we have to take more of a global
perspective every time we think about a keyword.
Typically we want to focus on our main, you know, users, which are in located in the United States, and then we'll then see how that can matriculate to like the other parts of the globe, such as like Germany or the Netherlands or France or Japan, things of that sort.
I wanna say an important part of as far as the marketing step for
H V E as far as getting
buy in or awareness from a lot of, you know, technical directors, a lot of IT program managers, seeing how that they can transform some of their hard copy stuff or some of their more archaic designs from yesteryear and moving more towards like that edge the cloud that HPE is famous for.
We heavily try to focus on seeing how we can get
our customers and traffic to understand what we're offering as well as any types of gaps that they may have in their information or that their knowledge set and then hopefully bring them into the fold by presenting them with uh we know one of our amazing product offerings.
Yeah, definitely with the amount of research that we do, usually when you're dealing with an enterprise with like large budgets that they're gonna spend, you know, month over month or signing one year contracts, you definitely want to tailor a specific answer or a specific solution.
to those individuals or to those businesses.
I know a lot of, you know, smaller SEOs focus on trying to be as broad as possible, trying to capture and you know showcase a lot of information so that they can be seen as trustworthy.
But typically you can bypass some of those trust gates with a you know a business as large as HPE.
and get straight to how you can make their business better, how you can make their business more profitable, or how you can save them money.
Typically when we do something with organic, we try to focus on maybe sixty or fifty percent of the keywords being non branded and trying to put in a lot of focus on there.
But then also a good portion of it going to running traffic because people and businesses are looking
for a solution and HBA has uh you know amazing offerings and amazing solutions and they want to see, you know, can we get them to that next step into their journey into purchasing one of our products.
Yeah, usually what I define as a stakeholder is basically a decision maker that can make a lot of things happen quickly.
Typically these are like your product leads or your your PMs that do all the connecting or some of your program managers that connect all the bits and pieces of maybe paid
maybe T V as well as programmatic and you know, putting that all into one cohesive package.
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