Jason Lax

speaker
283 appearances 5 recordings 1 series first heard Jun 2025 last heard Jul 2025

Jason Lax’s voice in public audio — every appearance, attributed to the second.

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At the end of the day, you know, people are trying to accomplish something, they want to learn.
And uh you're there for them.
You help them.
And every opportunity to teach somebody is also an opportunity to learn from them about what their challenges are.
And then you can go out and help them.
successfully too.
So that's that's one thing.
And also, you know, sometimes you have to admit that you don't know the answer, but it's uh providing them with the tools also and support to help them accomplish.
And as SEOs, I think we also take for granted that a lot of the skill sets we have they can help in different ways and uh the unique perspectives we bring towards things.
It's not like I have a big stake and this has to be done.
Of course you need sometimes you have to put your put your stake in a grant.
It's like no this this has to change and and so on.
But it's um it's it's a lot about multi year relationships and and being a um an authority on things and helping that you you know, those relationships mean for something when you know, you need to get things done or cause a a shift in strategy.
Yeah.
The Titanic might be a a bad example because I don't wanna sound like I'm panicking or anything.
But that's important is not to panic.
And
You know, really thinking about things and helping people focus uh on how to move forward.
You know, like, you know, just enough reassuring like this was expected, this has been happening, and then, you know, how do we move forward from this and and what's important.
And unfortunately it's not like, you know, when mobile came online and we can see traffic starting to come in through mobiles at a greater percentage and eventually more than half.
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