Jason Lax
speaker
283 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jul 2025
Jason Lax’s voice in public audio — every appearance, attributed to the second.
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Appearances
in some cases, uh, we have a lack of data now, which is also frustrating.
So that's something that we have to admit.
We don't know how often people are searching for for us in uh AI or or chatbot and so on.
Same ways, you know, I've had a smart speaker for over a decade and I don't know how often people search for what is SAP in my smart s in a smart speaker, like uh Amazon or something.
Yeah, that's that's one thing.
But um yeah, tying it back also to like, hey, you're using this for your own personal life.
You're using uh Alexa to order stuff at home.
You know, eventually these experiences are also going to impact our business unless they already are.
So how do we prepare for that?
Um and then it becomes a collaborative effort, a team effort.
You know, marching towards the same goal, acknowledging the fact that what we've gotten
used to in our consumer lives is becoming the norm also in B to B.
I I think that's a wider uh a broader question about how organizations, you know, keep everybody marching towards the same goal.
So it's uh a strong organization has very clear, defined goals about what we're trying to accomplish and even within our area of the organization.
And as long as you can measure that properly, that helps things along the way.
You know, we like I mentioned at the start, I think that a lot of our search traffic is from existing users of our application, you know, and helping them directly has a benefit on its own right.
Um I mean I I don't have a clear answer to that question yet, but you know it's always been about, you know, just being there and providing the perspective and often implanting yourself in all the conversations that need to be had.
You know, when there's a site migration, you want to get involved.
Because of course, you need to think that, okay, we're we're going to go through this massive effort of migrating a website or moving a website to another place.
How do we take advantage of that to shape the website in a way to apply schema markup so that it's ready for the next five years?
Showing 201–220 of 283 · page 11 of 15
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