Jason Lax

speaker

283 appearances 5 recordings 1 series first heard Jun 2025 last heard Jul 2025

Jason Lax’s voice in public audio — every appearance, attributed to the second.

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That's one example.

The other also is working with the teams on reporting analytics.

You know, um I keep a diary of anything significant that's changed.

whether it's a site fault or a Google algorithm update or even a major holiday.

You know, Easter was in March last year and this year was in April.

The seasonality impacts numbers too and might have hidden some of the AI overview impacts, of course, as well.

So you know those providing that information puts you at the forefront things.

It sometimes becomes a lot of work.

I also mentioned education too, and when you're in a large organization, you also have a very large intranet.

So the more you

publish internally also makes you more findable.

So, you know, people randomly reach out to me just because I published a how-to guide ten years ago for YouTube.

Very worthwhile investment, but yeah.

So little things like that have uh a compounding impact.

Yeah.

I think all all the frequently asked questions what was being asked ten years ago became uh how to guides.

Like these one pagers.

And it's it's funny how much traction they still have today.

But you know, I I save time because frequently asked questions.

Here you go.

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