Jason Lax
speaker
283 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jul 2025
Jason Lax’s voice in public audio — every appearance, attributed to the second.
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Appearances
It does seem daunting and th we we're still learning as we go along, but if you don't try anything and you don't start, you're gonna be left behind very quickly.
Yeah, it's an important point.
I mean, like in many ways we've we've been lucky.
I mean, you you would optimize for Google, and the assumption was that everybody else was trying to emulate Google.
And as long as you focus on Google and make them happy or are successful at that, um, except for China, of course, which has a different environment, um, you'll be successful.
And now it's like, well, you know, Google's just, you know, in one corner now, and you've got all these other things too.
And it it becomes a bit daunting, but like you said, you go back to the core.
what we're trying to accomplish, what we're trying to do.
And that becomes your foundation in and you look at what's available.
Because again, beyond search, you also had social.
Social c is not something that was around twenty years ago.
You know, we had to adapt to that some often with different teams.
Uh paid also has evolved.
Um so a lot of different things.
Video of course, which is kind of social, but yeah, it's its own thing.
Uh and the other thing important thing to recognize too at the enterprise level
Is that you're also very often working across different geographies and different languages.
So you've also got the advantage, which is nice of uh I mean Google doesn't rule things out universally.
AI overviews literally took a year and I don't even think they're available in the Philippines yet.
Um should be soon.
Showing 141–160 of 283 · page 8 of 15
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