Jason Lax

speaker

283 appearances 5 recordings 1 series first heard Jun 2025 last heard Jul 2025

Jason Lax’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Adaptive SEO for a Screenless, Off-Site Search Future · 30 Jun 2025 podcast

in different languages uh across the entire year.

So people like in Germany, for example, or Japan only started seeing it at the beginning of this year or actually in the beginning of April in the case of Germany.

So, you know, this is gonna feed itself and now, you know, traffic is starting to plateau or drop.

And that's of course is going to invariably cause people to ask, what's going on and what do we do about it?

Uh so you need to be ready about it.

So then how do you pivot the

again going back to really focusing on what our goals are, looking at our our different tools available to us.

But you know one thing, you know, aga again, accepting that things are going to change.

And are changing, but also exploring new opportunities.

So one thing that was never possible with just keyword rankings alone was really getting clear feedback on what what the feedback was, what these search engines were thinking, or I should say the AI agents, and then what people were seeing.

And you know, you can create you can get a lot of insights about to inform your content strategy by creating uh lots of prompts.

And as long as

you're right.

You can get very pointed feedback and understand uh based on what data is out there, what the perception of your brand and your products are, and then shift focus against that.

That's something that keyword rankings alone wouldn't tell you necessarily.

So that's you know one type of strategic shift is is getting more insights to inform your content strategy.

And then you know guess you know getting people away from thinking just about rankings and clicks and saying like we've

got the ability to influence our visibility in search and not just search, also um perhaps in discover shopping maps, why this is important, you know, why making it easier for for people to call you when they need to without having to look up your phone number um becomes really relevant.

You know, again it's it's about connecting people, connecting.

That's fundamentally what it is for the most part.

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