Jason Lax

speaker

283 appearances 5 recordings 1 series first heard Jun 2025 last heard Jul 2025

Jason Lax’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Adaptive SEO for a Screenless, Off-Site Search Future · 30 Jun 2025 podcast

And it it does it.

So I I don't need to log on somewhere and say what phone number or go to Google Maps and click the button.

I I literally shortened the path with these tools because that's what I wanted to do.

You know, I my goal wasn't to find the phone number, my phone number was to call and order a pizza because I'm starving.

Yeah, I actually I think we we need to appreciate that as SEOs, we've got the skill sets other people don't and understanding how, for example, agents crawl and index content and understand content and the tools to check that.

So we have different perspectives and different skill sets that can really contribute to these evolving experiences.

And you touched on something important.

So it

You know, was it really about the rankings or the traffic?

If you keep asking the question why were rankings important, why were the clicks important?

It's because ultimately you want to sell something.

Uh whether we want to get people on the site to sell advertising, or we want them to buy our product to influence those decisions, uh, to generate leads uh to inform them for the government, for example, or an agency, we need to provide information to people, we need to make it accessible.

So uh

Um all those metrics were useful in indicating where we were going, but you know, ultimately it was about doing something.

And it's still about that.

And when we're feeling a bit overwhelmed, it's useful to take a step back and say, look, our our organization's purpose is to do this and that.

And then how do I achieve that with of course searches we w you we know it today still and so on, but also all these new experiences and then kind of work our way backwards.

One one of course is to get the the change, the the strategy shift.

And um that relies a lot on on data.

So of course as a lot of people in in North America or English speaking countries take for granted that AI reviews have been the norm for a year now, but these actually rolled out

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