Jason Lax
speaker
283 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jul 2025
Jason Lax’s voice in public audio — every appearance, attributed to the second.
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Appearances
So, you know, we think about in marketing, it's always useful to ask somebody like, why are you doing this?
And you keep asking why to get to the the center of it, whether it be like, why do you keep going back to the same restaurant?
And eventually that restaurant's a Greek restaurant, you had your honeymoon in Greece.
So of course you're gonna go back to a Greek restaurant because it reminds you of that magic time.
Same thing with search.
Search, for the most part, has been about connecting people with information because through that information you can do stuff.
Now what happens when you can get the tools to do the stuff for you?
You know, why I mean I caught myself doing this.
I was using uh search to to call restaurants for reservation.
Well, I can ask Syria to make the call for me.
Usually it does it pretty well.
So I don't need to search for a phone number anymore.
The next evolution is for to bypass websites entirely or these tools and have it make the reservation for me.
So I'm getting a bit ahead of myself, but that's that's where the changes are starting to happen.
The the greater efficiency and then looking at this not just from the search perspective, but to the core of it, like what am I trying to accomplish and how can these tools do it for me?
And that just opens up a realm of of um of really infinite different experiences that we need to start thinking about.
Yeah.
Yeah.
And I mean again, this is like Siri, not just for stuff in your own phone book.
This is like I was testing it before, like call Domino's Pizza.
Showing 81–100 of 283 · page 5 of 15
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