Jason Lax
speaker
283 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jul 2025
Jason Lax’s voice in public audio — every appearance, attributed to the second.
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Appearances
Traffic from Google is plateaued.
Ten blue links are out, zero clicks are in.
And we look at our click through rates.
Our click through rates are a third of what they were ten years ago.
Um so major, major shifts in in the search experience, how people use search.
Um no natural growth in markets anymore, as in search markets.
So it's a very, very interesting and and dynamic time.
We we appreciate or know how fast
Uh things are are changing and are going to change.
Well, I I grew up in Canada and there was a media professor named Marshall McLuhan, so uh he I wrote it down here.
He uh he's attributed with the the quote like we shape our tools and thereafter our tools shape us.
Okay, we create these things and then we start to use them and and eventually it has an impact on how we do things.
And it's it's always fascinating to watch young people, like kids, like my my older son's in grade eight, uh, how he uses things.
I mean, my kids went straight to voice search.
You know, why bother typing?
And they they've got the language uh challenges too and stuff, but they they use voice search before they can type and different languages because it's easier for them.
And I I'm learning a lot from observing how they use it because they're using these tools for the first time, whereas I'm biased.
Because I've got 25 years of using search engines or maybe more.
So I approach things from a different perspective.
I look at AI and think this is an evolution of search when it's not only that.
Showing 61–80 of 283 · page 4 of 15
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