Jason Lax

speaker

283 appearances 5 recordings 1 series first heard Jun 2025 last heard Jul 2025

Jason Lax’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Adaptive SEO for a Screenless, Off-Site Search Future · 30 Jun 2025 podcast

Thanks for having me.

Uh but we the the company is is fifty years old and uh you mentioned Freightliner before in the intro.

I think it's sometimes more like the Titanic, but it it's big.

Over a hundred thousand employees, hundred and twenty countries, uh very large websites, a lot of people searching, not just to learn about us, but also how to use our software and um evolve and so on.

So uh a lot of different types of personas uh

a lot of content to deal with uh indexing crawl budgets.

Uh but it's also very exciting, being at a place where you can try things uh and see immediate impacts compared to other places.

Uh we've also got the authority of course to um working in our favor.

And then there's really interesting projects like migrations and uh big technical changes and then when there's something transformative like we're going through right now with AI.

Uh which I like to compare to, well, maybe to some extent the changes with mobile ten years ago.

It's very impactful.

And at the same time, we're also a technology company.

So we've also got the av the advantage of people having, you know, some inkling or understanding of what's going on because you know, whatever happens in B to C, which is search, you know, we we use search as consumers, eventually the there's expectations for for that to be in our software, but also

from B to B where we operate.

Uh uh the main one to recognize is that Google won't be the growth engine it was as before.

Uh there are competing tools now, and I won't say just competing searches, but there are competing offers out there to help connect people with what they want to do or know.

Also, you know, with with mobile, of course, most of the world now has access to the internet.

A lot of the growth we were seeing was just by the fact that more and more people were coming online.

Uh that

That's plateaued.

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