Jason Lax

speaker

283 appearances 5 recordings 1 series first heard Jun 2025 last heard Jul 2025

Jason Lax’s voice in public audio — every appearance, attributed to the second.

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Yeah.

It's it's not a different ch different set of tactics like, you know, paid or or social.

There are a lot of overlap and and uh correlations, so but it would be interesting.

I wouldn't mind focusing just on AI for a bit though.

So we'll see.

Yeah.

Yeah, I was gonna say it's against content and technical SEO.

I mean, you don't wanna split those.

I mean you need to split your time between them rather than just focusing on one, but you don't want two separate teams.

They need to work together lock and step, so

Well, first of all, the Bing and b both Bing and Google reinstated the pr the the importance of structured metadata uh back in March.

And that was kind of a catalyst for me to kind of look back at it in a different way.

But again, those are not the only agents now.

It's it's really about efficiency, you know, saving money and, you know, energy needs for crawling and stuff.

And if the structured data can uh add more precision to it, that increases efficiency and makes it a lot easier for the various

Asians crawling to understand things.

So even with advances and so on.

But at the same time it's I also look at it from the perspective of it being uh a jumping off point.

to uh more refined languages and how things can communicate.

So good to to have and be conversed in it.

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