Jason Reid
speaker
125 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Jason Reid’s voice in public audio — every appearance, attributed to the second.
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Appearances
I mean the challenging part obviously is, you know, as SEOs, we want to help everyone as much as we can, right?
At least for me personally, I hate leaving a marketer hanging, right?
Deprioritizing their work, anything like that.
The big opportunity there is that for someone like myself, I have the opportunity to focus my time on important big picture initiatives that are
gonna change not only you know the course of Quest diagnostics as a company, but when you look back the past few years can really affect people's lives, right?
Obviously I'm alluding to you know COVID-19 and and things like that.
So that's in my opinion a huge opportunity.
You get the chance to do what I feel is very important work and also see the results of
that when pages get published or or any optimizations go live, there's tangible benefits there.
Yeah, I mean, obviously there's an endless amount of data in an enterprise company, right?
Probably not enough resources to handle and interpret that data.
And so for me, it becomes very important to distill the vast amount of data, specifically SEO data that we get down, into very condensed, you know, what I would call snippets to to send out to the rest of the marketing.
Team, right?
As SEOs, I think we have this tendency to get a little bit complicated when we're talking to our colleagues, right?
We get excited about these new core web vital reports, you know, whatever the new hotness is from Google.
So for me, I think it's I love the KISS acronym.
I think it's very important to distill all of the data that.
We have about rankings, traffic, landing pages down into clear, concise reports that I can send out to a marketer and give them important information, right?
Here's what's changed from a ranking perspective.
What does this mean to you?
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