Jason Reid
speaker
125 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Jason Reid’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
unique.
Customer facing marketing teams are going to fall into one of four categories.
And we have them broken out by our customer personas, right?
So we have the patient persona, right?
Which is the person going into a Quest patient service center, getting their blood drawn and getting some sort of lab result.
We have healthcare professionals, right?
The folks that are ordering tests, prescribing tests, things.
Like that.
We have business leaders, right?
So anyone who's offering Quest services to their employees or is using Quest services to help run their business.
Then we have laboratory managers.
So we will partner with labs to help improve efficiency, outcomes, things like that.
And so all of our customer-facing teams are going to be broken down into one of those four buckets.
So one of the things that was
Really key for me coming on with Quest was changing the way that we interact with those teams and the way that we report out and work to with those teams.
So we've gotten away from any sort of like templated monthly or quarterly reporting, and we've moved to a self-service model.
And I'll get back to the the interaction with those teams at the end of this, but
Basically, what we did is set up SEO dashboards for all of these different personas, patients, healthcare professionals, business professionals, and lab managers.
And so what those individual teams can do is go in and take a look at the SEO health of their section in a silo, right?
Which is the way that Quest kind of operates.
Showing 61–80 of 125 · page 4 of 7
← Previous
Next →