Jason Wachub

If she's having like a stressful day, it's her reset.

She loves it.

Whereas that'd be the last thing I would think to do.

I would not go to a, sorry, I would last thing I would think to do would be to go to a cold plunge if I were having that sort of, I wouldn't do it.

That to me, that's like a morning, like let's go energize, like clarity, not like trying to wind down.

So I can't help but think of the Finns and it was just embedded in culture.

And in your view, a lot of the studies there, I think of the social benefits, the connection, it's ingrained in the culture.

It's not just being in a sauna with your family or friends and having conversation seems to me like it's a hell of a lot better than just being in there by yourself.

Yeah, he's an old friend.

Like, it's cool what they're doing with the culture of bathing.

Like, and the sauna, the giant sauna in the middle of a storm.

So, you know Bill?

Bill?

The Highline guy.

Oh, Robbie.

Yes, yes, yes.

So, yes, yeah, yeah, yeah, yeah.

Yeah.

I know Robert Hammett, Bobby from the high back when he created the Highline from New York, like he had a vision for this.

It's, it looks super cool.