Jay Reeve

Welcome to Not For Radio.

Thank you.

You were there in the hell-send days of advertising.

I mean, you saw the whole lot.

Like, you weren't quite madmen.

You weren't that far back in the day, but you were in the long lunches from Tuesday onwards.

You were what was propping up SPQR, Prego.

You were outbending with the best of them.

The Axis Awards, the Beacon, all those ones that went with it.

And...

Do you reckon that as a result of this, and this is going into the advertising side of things first and foremost, where you kind of came from, do you think that there has been, or the industry has suffered because there is none of that about anymore?

Because the pub test in which you talk about, shit, there's a lot of piss drunk, there's a lot of tables stood around at four o'clock in the morning, there's a lot of ideas, concepts, and relationships formed in that agency and in that world, no longer there.

But fiscally as well, it did make sense because the backstory was they paid a licensing fee to Vodafone, Vodacom, no matter where they are in the world.

And he was like, you're not fucking doing anything.

I think they picked up the towers off Bell South when they got integrated or something.

He was smart fiscally, but also creatively he was like,

He was also at Spark when they rebranded to the Asterix, which everyone called the cat's arsehole.

And he was wanting to say something in regards to that, but he just got told to be quiet because he wasn't in a senior enough position.

So I'm assuming the second time at the competitor's telco, he was like, fuck it.

I've been here before and I said nothing and I just copped the hiding, we're not gonna take it.