Jay Reeve

You have seen some of the best decision makers operating in the biggest brands and making calls that impact thousands and thousands of lives, not to mention millions of dollars.

What separates them, you, from us?

I was going to bring this up with you as well.

Is there an axis where, because with age comes knowledge, like the stuff that you know now, you didn't know when you were 20.

And then at 20, you don't have fuck all to lose and you've got youthful exuberance.

There must be an axis and I think that's what we got with PALS is that we had enough behind us to back ourselves to do it.

We had a network of people that we could operate within.

Matt had been working in the booze business for a long time.

Nick had been working in distro through Frucore at the time and knew how to get a product out there.

We knew the top 20 accounts for Super Liquor in New Zealand, myself and my wife.

And Anna had a social media following which was on her.

So there was a collision, like a perfect storm that wouldn't have happened if I wouldn't fucking, like I get asked all the time now, oh I'm thinking about starting an RTD brand.

Go for fucking gold, mate.

There's 120 that tried to launch in the last five years and two of them are still running.

There's timing and sliding doors which happen and age and exuberance kind of play into it.

We were supplementing my wife's drinking.

That's what it was.

We really wanted to shave a little bit off the bottom line there.

Talking of learning.

It's a bloody nightmare.