Jay Reeve

Getting shit out of Mexico ain't easy.

Amazing builder.

And obviously, like, we can, because Dunk's wife was at line for probably the best part of a decade as well in the upper echelon.

And she saw it all in terms of the culture change.

And there were massive elements of that culture that needed to change.

But there was that, there is paralysis through analysis.

And what I think, not to take it back to pals all the time, we just had our strat day or basically the culmination of three other previous days, which has now, you know, solidified our plan.

Yeah.

And it was what we've come back to sort of five, six years later was let's just fucking go back to the way that we did it in the beginning because we've corporatized and we've sort of lost a little bit of the feeling and a little bit of the culture.

And a lot of what you talk about in the book was there's too many layers to think through.

We need to be – we've got the best people in the best positions.

We always pride ourselves on being the target that attracts the arrows as opposed to trying to fucking get people with the arrows.

And so why don't we just –

Trust our people, just give it over to them, and if it fucks out, it's on them.

But chances are they're part of the culture, they understand how it's gonna work, and it just won't.

Yeah.

Branding, voice, and appearance.

Yeah.

Which is why Matt plays golf with him every week, just to double check, just to make sure.

Yeah.