Jay Reeve

yeah I think probably one of the things and Dunk thinks this way quite well anyway he's quite analytical that's probably the yin and the yang I guess because he is he can he can see like he'll walk into a house and see how you can remodel it he's that guy whereas I am so aerial and so zoomed out that I'm like fuck this would be awesome that would be awesome and none of the minute details and that's where Dunk just can instantly go bing bing bing bing Jay's looking at Hydra slides and I'm thinking about fucking

health and safety.

Who's going to be running it?

What's the wage cost going to be involved in it?

That sort of thing.

So that's like, this is something that he probably does without knowing.

But for me, as a person that thinks the way that I do, it's a great way of keeping my brain on track.

This is, you know, almost a printed version of Ritalin that you can take just to focus yourself on what it is that you're doing.

do you know here's the thing though that's what you took away from it but what is it we haven't heard what it is one of this the actual system oh the system yeah in order for me to go through and order my the way that i'm my nonsensical thoughts is to basically to proceed through there because the way that my brain works is i would normally go step one step five back to two then three then seven then back to four and then probably get stuck and then i'll go back to one and go why don't you just get a castle

How's that not even in schools?

That's not even part of any form of curriculum.

That and financial literacy is sort of one of those things.

You could simplify it down to when you go to a restaurant and sit there and you look at a menu and you get paralysis through analysis of everything.

You know, I often eat steak at home, so fuck, I really shouldn't go for the steak.

Steak's probably better here.

Jeff Ross has got the same thing as well, where someone would be mid-flight and he'd just say, point count.

Land the plane.

I can't imagine him ever saying those words because he is such a well-spoken.

He's exactly this book, though.

We've had conversations with him, and I think he's one of the great creative minds and one of the great marketing geniuses of our time.