Jeff Dudan
speaker
309 appearances
3 recordings
3 series
first heard Nov 2024
last heard May 2025
Jeff Dudan’s voice in public audio — every appearance, attributed to the second.
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Appearances
And they're just like, okay, well, we're willing to take the consequences of it. And we did. And we ended up having a great show. And they all got a little bit of time on it. So that was cool. They got like a flash across the screen. Yeah, their 15 seconds of fame. Yeah, their 15 seconds of fame. And then when it showed, the night that it showed in January of 2017, We rented out an entire bar.
There was 250. Oh, and I had my little football, the little football team was coaching at the time. Like they were on it. So that was cool. So we had about 250 people came, kids that I've coached, their families, all the employees, their families, the local news. And we saw it for the first time along with 7.1 million other people. And I'm telling you, it was a great show.
And it did so much for the business and the brand and the franchisees, really just confirming like, Really living the values that we knew that we lived within the four walls of the business. But being able to display it to the world and put the franchisees front and center was just an incredible opportunity. So I always encourage people to say yes.
And there's risk because if you watch that show, some of them go very poorly. And you have no control. And I will tell you, man, they tried to wear me out like early, late, three times a day, an hour in front of the camera asking me probing, you know, you know, kind of questions that would be incendiary, you know, trying to get me to break.
And I just said I took the whole position that said if I don't they can't. they can't use anything that I don't say.
But I knew, uh, I knew that I had a irresponsibly, uh, quick mouth and I needed to put a, you know, clap a cheek, clap a lock on it. Uh, but we did good. We did good.
It was immediate. You know, we ran a call center. We answered 250,000 inbound phone calls for our franchisees and we did it very well. And I mean, there was many, many jobs that said, I saw I saw your company on Undercover Boss and I'm giving you this job for, you know. They were touched by the episode and franchisees directly got work attributed to it.
There was a spike in franchise sales, but it wasn't massive. But being able to use that episode kind of as a... It's a piece of content during the process to really exemplify what we stood for, you know, how we rolled. It tells, I mean, my gosh, it tells the story of our brand. They did obviously a great job with it and little graphics and little trucks and a map.
So you could watch the first four or five minutes of that thing and get our whole company history summarized. and in a high production quality. So just that was worth $250,000.
The Home Service Expert Podcast · Mastering the Art of Franchising with Jeff Dudan · 25 Apr 2025
podcast
You are in control. Every decision that you make, every action that you take determines the slope of your line. It determines the velocity of your business. It determines the quality of your life. And you can do that in a franchise model. You can do that in your personal life. You can do it in direct business. But at the end of the day, man, it's body of work.
And every action that you take or every inaction that you should have taken that you didn't, it's a plus or a minus check, man. And at the end of the day, there's a tally. At the end of the week, there's a tally. And at the end of your life, there's a tally.
Now, are you talking about franchisors or franchisees?
Oh, yeah.
Yeah, so 4,000 actively growing franchise brands, 90% of franchisors fail within 12 years, and there's good reason for that. So, yeah, every day roughly one comes into business, and every day roughly one goes out of business. Which is crazy. But I don't know. Is that any different than traditional small business, stuff like that? Maybe not.
But look, franchising is a – it has to be a certain passion play because there is so much collaboration that has to happen with these franchise owners. They all have, they come from different places. We have a high sophistication, high net worth franchise owners, and then we got people coming out of corporate America for their very first business.
And you've gotta be able to meet them all where they're at. So a lot of times people franchise their business and they don't realize that it's gonna take upwards of maybe a couple of million dollars of investment ahead of their revenue to be able to build the systems and the processes and put the people in place to meet these franchise owners when they're emerging.
So unfortunately, a lot of brands get 5, 10, 15 owners and then they realize what it is and then maybe they decide to discontinue it. But ultimately, look, franchising is accelerating at an accelerating rate. There's 829,000 franchise establishments in the United States. One out of every nine people employed works by or for a franchise system, almost 9 million people.
And it's a significant part of small business GDP, which is generally 46% to 60% of our GDP. So franchising is giving people entrepreneurial opportunities on Main Street USA for their families. So, you know, when you're scaling a big direct business, you can go fast because you make the decisions. You say, we're going to implement this. I'm going to pay for this. This is the way it is.
But if you took your employees here, your cross-section of your employees from your C-suite to your directors all the way down to your techs, and you gave some random 50 of them a franchise, think about what you'd be dealing with.
Yeah.
Showing 21–40 of 309 · page 2 of 16
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