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Appearances Over Time

Podcast Appearances

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

He thought I had had a really bad car accident.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

He had never seen a shattered break.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

It was a, my ankle was shattered.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

He said he could see that many years earlier.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

And he'd only seen that kind of break in a car accident before.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

That was the first time I learned I'd been training on a broken ankle.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

No.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Well, before that, I broke my femur.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Also not an easy injury.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Brutal.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Would love it.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I hope I know what they are.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Well, I don't think they wanted it to be viral.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I think it's a pretty typical situation where you have...

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Very elite people from fancy places like New York City and Los Angeles and the Upper East Side.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

And they are forcing their own views and tastes on the consumer of this brand that is nothing like them.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

They don't care.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

And it's the cardinal sin in brand management, right?

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Know your customer.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

And even if...