Jennifer Sey

as I'm sure Cracker Barrel needs to do, you need to bring in new, younger customers, you've got to do it in a way that also keeps the traditional customer.

That's the backbone of your business.

And they just didn't care.

I think she doesn't like the current customer, the CEO.

I think she doesn't like the brand.

I think she probably never ate there before she started working there as a CEO and getting paid $7 million a year.

And she thought,

She had no respect for that core customer, and she just thought, I'm going to make it clean and elevated so my friends on the Upper East Side will like it.

You know what they also did?

They did a pop-up in the meatpacking district.

The meatpacking district in New York.

Okay, you can buy a Chanel purse on your lunch break for $6,000, and a studio apartment costs $800,000.

This is not the Cracker Barrel customer.

But she wants that place to be... She wants her friends to think it's cool that she works there.

So she's trying to change the brand.

It has no respect for the current customer.

But they retreated.

Did you see that she changed it there?

Yeah, they did.

Yeah.