Jess Ekstrom

Like if I just got this status, this much, this thing.

And everything was always outside of me.

It was always like I want to –

Sell this amount.

It was never internal.

And once I realized that, oh, there are not these thresholds that launch you into a zero inbox, no problems.

It's all about, do you like the problems you're solving?

Do you like the people that you're with?

Do you like the lifestyle that it affords?

And it just changed from these singular finish line outcomes to a more evolving process that just makes it more fun and also more scalable.

There was research around...

companies who had a singular outcome that they were going after and how it dropped, motivation dropped at the company, like an IPO or acquisition or a big product launch.

And then they looked at companies that did those things, but then had sustained motivation, like their numbers didn't drop.

And they're like, what did they do differently?

They looked at Google and instead of Google's mission being like create the world's like leading search engine, they

they said, we organize the world's ideas.

And so it wasn't a finish line.

It was a mission.

It was like, there's always going to be more ideas that need that need Google.

And so the fact that they were able to switch from like, we're not creating the search engine, it's like we organize the world's information, that's going to change.